In the consumers’ eye: A mixed-method approach to understanding how VR-Content influences unbranded product quality perceptions
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Published:2022-07
Issue:
Volume:67
Page:102977
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Anderson Kelley CoursORCID,
Laverie Debra A.ORCID
Cited by
8 articles.
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