The Influence of Interactivity, Aesthetic, Creativity and Vividness on Consumer Purchase of Virtual Clothing: The Mediating Effect of Satisfaction and Flow-Reference-Cited by-同舟云学术

The Influence of Interactivity, Aesthetic, Creativity and Vividness on Consumer Purchase of Virtual Clothing: The Mediating Effect of Satisfaction and Flow

Published:2024-06-06 Issue: Volume: Page:1-15
ISSN:1044-7318
Container-title:International Journal of Human–Computer Interaction
language:en
Short-container-title:International Journal of Human–Computer Interaction

Author:

Lin Rufan¹,Chen Yongkang²,Qiu Lekai³,Yu Yihan⁴,Xia Fan¹^ORCID

Affiliation:

1. School of Fashion Design & Engineering, Zhejiang Sci-Tech University, Hangzhou, Zhejiang, China

2. College of Design and Innovation, Tongji University, Shanghai, China

3. Social Justice Education, University of Toronto, Toronto, ON, Canada

4. Shi Liangcai School of Journalism and Communication, Zhejiang Sci-Tech University, Hangzhou, Zhejiang, China

Funder

National Social Science Foundation of China

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10447318.2024.2359226

Reference91 articles.

1. IT infrastructure and competitive aggressiveness in explaining and predicting performance

2. The prediction of behavior from attitudinal and normative variables

3. An Odyssey into Virtual Worlds: Exploring the Impacts of Technological and Spatial Environments on Intention to Purchase Virtual Products

4. Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?

5. Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world

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