Evaluating potential brand associations through conjoint analysis and market simulation-Reference-Cited by-同舟云学术

Evaluating potential brand associations through conjoint analysis and market simulation

Published:2004-12 Issue:7 Volume:13 Page:506-513
ISSN:1061-0421
Container-title:Journal of Product & Brand Management
language:en
Short-container-title:Jnl of Product & Brand Mgt

Author:

Hal Dean Dwane

Publisher

Emerald

Subject

Management of Technology and Innovation,Marketing

Reference9 articles.

1. Reference Group Influence on Product and Brand Purchase Decisions

2. Curry, J. (1997), “After the basics: keeping key issues in mind makes conjoint analysis easier to apply”, Marketing Research, Vol. 9, Spring, pp. 6‐11.

3. Building Brand Image Through Event Sponsorship: The Role of Image Transfer

4. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

5. The measurement and dimensionality of brand associations

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