The measurement and dimensionality of brand associations
Author:
Publisher
Emerald
Subject
Management of Technology and Innovation,Marketing
Reference34 articles.
1. Measuring Brand Equity Across Products and Markets
2. The Financial Information Content of Perceived Quality
3. Dimensions of Brand Personality
4. Dimensions of Consumer Expertise
5. Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
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