Reference Group Influence on Product and Brand Purchase Decisions-Reference-Cited by-同舟云学术

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Reference Group Influence on Product and Brand Purchase Decisions

Published:1982-09 Issue:2 Volume:9 Page:183
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J CONSUM RES

Author:

Bearden William O.,Etzel Michael J.

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/9/2/183/5131123/9-2-183.pdf

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