Building Brand Image Through Event Sponsorship: The Role of Image Transfer
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference37 articles.
1. Dimensions of Brand Personality
2. Corporate Objectives in Sports Sponsorship
3. An International Review of Sponsorship Research
4. Schematic Bases of Belief Change
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