An International Review of Sponsorship Research
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference99 articles.
1. Corporate Objectives in Sports Sponsorship
2. The Evaluation of Sports Sponsorships
3. Advertising Age. 1995.“National Ad Spending by Media”62 (September 27)
4. Children's awareness of cigarette brand sponsorship of sports and games in the UK
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