From dreaming to believing: a review of consumer engagement behaviours with brands’ social media content across the holiday travel process-Reference-Cited by-同舟云学术

From dreaming to believing: a review of consumer engagement behaviours with brands’ social media content across the holiday travel process

Published:2019-05-31 Issue:6 Volume:36 Page:679-691
ISSN:1054-8408
Container-title:Journal of Travel & Tourism Marketing
language:en
Short-container-title:Journal of Travel & Tourism Marketing

Author:

Creevey Dean¹^ORCID,Kidney Etain²,Mehta Glenn³

Affiliation:

1. School of Business, Maynooth University, Co Kildare, Ireland

2. School of Marketing, College of Business, Technological University Dublin – City Campus, Dublin, Ireland

3. Department of Marketing and Business Computing, School of Business & Humanities, Technological University Dublin – Tallaght Campus, Dublin, Ireland

Publisher

Informa UK Limited

Subject

Marketing,Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/10548408.2019.1624242

Reference121 articles.

1. Cross-cultural differences in the adoption of social media

2. Strategic customer engagement marketing: A decision making framework

3. Online travel purchasing: A literature review

4. Travelers’ use of social media: A clustering approach

5. Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

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