The evolution of customer engagement in the digital era for business: A review and future research agenda-Reference-Cited by-同舟云学术

The evolution of customer engagement in the digital era for business: A review and future research agenda

Published:2024-06-14 Issue:3 Volume:34 Page:325-348
ISSN:2163-9159
Container-title:Journal of Global Scholars of Marketing Science
language:en
Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Rasul Tareq¹^ORCID,Nair Sumesh¹^ORCID,Palamidovska-Sterjadovska Nikolina²^ORCID,Ladeira Wagner Junior³⁴^ORCID,Santini Fernando de Oliveira³⁴^ORCID,Elgammal Islam⁵⁶^ORCID

Affiliation:

1. Department of Marketing, Australian Institute of Business, Adelaide, Australia

2. Department of Marketing, Faculty of Economics-Skopje, Ss. Cyril and Methodius University in Skopje, Skopje, North Macedonia

3. Universidade do Vale do Rio dos Sinos (UNISINOS), Sao Leopoldo, Brazil

4. School of Business, Woxsen University, Hyderabad, India

5. Department of Business Administration, University of Jeddah, Jeddah, Saudi Arabia

6. Faculty of Tourism, Suez Canal University, Ismailia, Egypt

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/21639159.2023.2275798

Reference115 articles.

1. Sentiment Analysis of Online Crowd Input towards Brand Provocation in Facebook, Twitter, and Instagram

2. A quality measurement proposal for corporate social network sites: the case of hotel Facebook page

3. An investigation of how the Australian brewing industry influence consumers on Twitter

4. The Social Influence of Brand Community: Evidence from European Car Clubs

5. The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations

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