Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
Author:
Affiliation:
1. Nanyang Technological University, Singapore;
2. Northern Illinois University, DeKalb, Illinois, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15252019.2018.1533501
Reference83 articles.
1. From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions
2. Exploring the relationship between celebrity endorser effects and advertising effectiveness
3. Customer Satisfaction and Loyalty in E-Markets: A PLS Path Modeling Approach
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