From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions-Reference-Cited by-同舟云学术

From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions

Published:2015-07-03 Issue:2 Volume:15 Page:82-96
ISSN:1525-2019
Container-title:Journal of Interactive Advertising
language:en
Short-container-title:Journal of Interactive Advertising

Author:

Alhabash Saleem,McAlister Anna R.,Lou Chen,Hagerstrom Amy

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

http://www.tandfonline.com/doi/pdf/10.1080/15252019.2015.1071677

Reference54 articles.

1. Alcohol and Dating Risk Factors for Sexual Assault Among College Women

2. Redefining virality in less broad strokes: Predicting viral behavioral intentions from motivations and uses of Facebook and Twitter

3. Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook

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