Customer Satisfaction and Loyalty in E-Markets: A PLS Path Modeling Approach
Author:
Affiliation:
1. a LeBow College of Business, Drexel University, Philadelphia, PA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679190207
Reference68 articles.
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3. Net Gain: Expanding Markets Through Virtual Communities;Arthur Armstrong;McKinsey Quarterly,1997
4. The Economic Leverage of the Virtual Community;Sridhar Balasubramanian;International Journal of Electronic Commerce,2001
5. External Search Effort: An Investigation Across Several Product Categories;Sharon Beatty;Journal of Consumer Research,1987
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