Virtual Influencers in Advertisements: Examining the Role of Authenticity and Identification-Reference-Cited by-同舟云学术

Virtual Influencers in Advertisements: Examining the Role of Authenticity and Identification

Published:2023-11-28 Issue: Volume: Page:1-12
ISSN:1525-2019
Container-title:Journal of Interactive Advertising
language:en
Short-container-title:Journal of Interactive Advertising

Author:

Li Jingren¹^ORCID,Ma Yanni²^ORCID

Affiliation:

1. University of Minnesota, Twin Cities, Twin Cities, Minnesota, USA

2. Oregon State University, Corvallis, Oregon, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/15252019.2023.2270478

Reference57 articles.

1. Demystifying Computer-Generated Imagery (CGI) Influencers: The Effect of Perceived Anthropomorphism and Social Presence on Brand Outcomes

2. Exploring the relationship between celebrity endorser effects and advertising effectiveness

3. Andersson V. and T. Sobek. 2020. “Virtual Avatars Virtual Influencers & Authenticity.” Master’s thesis University of Gothenburg. https://gupea.ub.gu.se/handle/2077/64928

4. The future of social media in marketing

5. Identification as a mediator of celebrity effects

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