How humanlike is enough?: Uncover the underlying mechanism of virtual influencer endorsement

Author:

Ma YanniORCID,Li JingrenORCID

Publisher

Elsevier BV

Reference77 articles.

1. Demystifying computer-generated imagery (CGI) influencers: The effect of perceived anthropomorphism and social presence on brand outcomes;Ahn;Journal of Interactive Advertising,2022

2. Virtual avatars, virtual influencers & authenticity;Andersson,2020

3. The future of social media in marketing;Appel;Journal of the Academy of Marketing Science,2020

4. Living up to the chatbot hype: The influence of anthropomorphic design cues and communicative agency framing on conversational agent and company perceptions;Araujo;Computers in Human Behavior,2018

5. The top Instagram virtual influencers in 2019;Baklanov,2019

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