How humanlike is enough?: Uncover the underlying mechanism of virtual influencer endorsement-Reference-Cited by-同舟云学术

How humanlike is enough?: Uncover the underlying mechanism of virtual influencer endorsement

Published:2024-01 Issue:1 Volume:2 Page:100037
ISSN:2949-8821
Container-title:Computers in Human Behavior: Artificial Humans
language:en
Short-container-title:Computers in Human Behavior: Artificial Humans

Author:

Ma Yanni^ORCID,Li Jingren^ORCID

Publisher

Elsevier BV

Reference77 articles.

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3. The future of social media in marketing;Appel;Journal of the Academy of Marketing Science,2020

4. Living up to the chatbot hype: The influence of anthropomorphic design cues and communicative agency framing on conversational agent and company perceptions;Araujo;Computers in Human Behavior,2018

5. The top Instagram virtual influencers in 2019;Baklanov,2019

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1. From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers;Technological Forecasting and Social Change;2024-10

2. Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective;Journal of Retailing and Consumer Services;2024-07

3. Do they look human? Review on virtual influencers;Management Review Quarterly;2024-04-29