From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers-Reference-Cited by-同舟云学术

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From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers

Published:2024-10 Issue: Volume:207 Page:123650
ISSN:0040-1625
Container-title:Technological Forecasting and Social Change
language:en
Short-container-title:Technological Forecasting and Social Change

Author:

You Leping,Liu Fanjue

Publisher

Elsevier BV

Reference100 articles.

1. Trust me, I'm an influencer!-causal recipes for customer trust in artificial intelligence influencers in the retail industry;Alboqami;J. Retail. Consum. Serv.,2023

2. Authentic isn’t always best: when inauthentic social media influencers induce positive consumer purchase intention through inspiration;Andonopoulos;J. Retail. Consum. Serv.,2023

3. In search of the marketing imagination: factors affecting the creativity of marketing programs for mature products;Andrews;J. Mark. Res.,1996

4. Necessary but not sufficient: beyond novelty in advertising creativity;Ang;J. Mark. Commun.,2014

5. Almost human? A comparative case study on the social media presence of virtual influencers;Arsenyan;Int. J. Hum.-Comput. Stud.,2021

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