Demystifying Computer-Generated Imagery (CGI) Influencers: The Effect of Perceived Anthropomorphism and Social Presence on Brand Outcomes
Author:
Affiliation:
1. University of Miami, Miami, Florida, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15252019.2022.2111242
Reference43 articles.
1. Structural equation modeling in practice: A review and recommended two-step approach.
2. Living up to the chatbot hype: The influence of anthropomorphic design cues and communicative agency framing on conversational agent and company perceptions
3. Almost human? A comparative case study on the social media presence of virtual influencers
4. Authenticity under threat: When social media influencers need to go beyond self-presentation
5. Baidu. 2022. “A Digital Human Could be Your Next Favorite Celebrity – or Financial Advisor.” Accessed from https://www.technologyreview.com/2022/07/21/1056335/a-digital-human-could-be-your-next-favorite-celebrity-or-financial-advisor/
Cited by 16 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers;Technological Forecasting and Social Change;2024-03
2. Unlocking the persuasive power of virtual influencer on brand trust and purchase intention: a parallel mediation of source credibility;Journal of Marketing Communications;2024-01-09
3. When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements;Journal of Retailing and Consumer Services;2024-01
4. Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications;Welcome to The New Normal: Life After The Chaos;2024
5. AI Influencers in Advertising: The Role of AI Influencer-Related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer–Product Fit;Journal of Interactive Advertising;2023-12-19
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3