Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications
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Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-49039-2_4
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1. ‘Influencers are just mannequins’: Decoding teenagers’ perception about advertising content creators;European Journal of Communication;2024-08-14
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