Brand Mascots

Author:

Brown Stephen,Ponsonby-McCabe Sharon

Publisher

Routledge

Cited by 15 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Cultural Representation in Digital Art: Mascot Designs Expressing the Diversity of Tai Ethnic Cultures;2024 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON);2024-01-31

2. Is That JPEG Worth 70 Million Dollars? Value Creation and Perceptions of Non-Fungible Tokens in a Bubble Economy;SSRN Electronic Journal;2024

3. Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications;Developments in Marketing Science: Proceedings of the Academy of Marketing Science;2024

4. Virtual influencer marketing: the good, the bad and the unreal;European Journal of Marketing;2023-06-08

5. Equivalent of Character Design for Design Thinking in Personal Character Design Process;2023 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON);2023-03-22

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