Author:
Brown Stephen,Ponsonby-McCabe Sharon
Cited by
13 articles.
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1. Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications;Welcome to The New Normal: Life After The Chaos;2024
2. Virtual influencer marketing: the good, the bad and the unreal;European Journal of Marketing;2023-06-08
3. Equivalent of Character Design for Design Thinking in Personal Character Design Process;2023 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON);2023-03-22
4. I Wanna Be Like You: The Avatar Gaze and the Visual Rhetoric of Corporate Personhood in India's Amul Butter Advertisements;Visual Communication Quarterly;2021-07-03
5. The Designing of Institute’s Educational Mascots for Brand Identity;Advances in Science, Technology and Engineering Systems Journal;2020-12