The importance of health marketing and a research agenda
Author:
Affiliation:
1. Faculty of Law and Business, Australian Catholic University. Brisbane, Australia
2. Wellington School of Business and Government | Ōrauariki Victoria University of Wellington | Te Herenga Waka Wellington, New Zealand
Publisher
Informa UK Limited
Subject
Marketing,General Health Professions
Link
https://www.tandfonline.com/doi/pdf/10.1080/07359683.2024.2271780
Reference10 articles.
1. Implementation of health and health-related sustainable development goals: progress, challenges and opportunities – a systematic literature review
2. Improving health through health marketing;Bernhardt J. M.;Preventing Chronic Disease,,2006
3. Health Care
4. Healthcare marketing: A review of the literature based on citation analysis
5. Health marketing: Toward an integrative perspective
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