Understanding covid-19 prevention behaviours: Implications for social and health marketers for the prevention of future pandemics-Reference-Cited by-同舟云学术

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Understanding covid-19 prevention behaviours: Implications for social and health marketers for the prevention of future pandemics

Published:2024-05-11 Issue: Volume: Page:1-24
ISSN:0735-9683
Container-title:Health Marketing Quarterly
language:en
Short-container-title:Health Marketing Quarterly

Author:

Coffie Isaac Sewornu¹^ORCID,Ocloo Elikem Chosniel²,Tweneboah-Koduah Ernest Yaw³,Mann Victoria²

Affiliation:

1. Department of Marketing, Accra Technical University, Accra Institute of Technology, Accra Ghana

2. Department of Marketing, Accra Technical University, Accra, Ghana

3. Department of Marketing and Entrepreneurship, University of Ghana Business School, Accra Ghana

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/07359683.2024.2352187

Reference38 articles.

1. Structural equation modeling in practice: A review and recommended two-step approach.

2. Social Marketing: Its Definition and Domain

3. The moderating influence of celebrity endorsement on intention to engage in infection prevention behaviours

4. Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana

5. Factors influencing women to accept diet and exercise messages on social media during COVID-19 lockdowns: A qualitative application of the health belief model

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Digitization of small and medium-size restaurant enterprises: the mediating role of owner/manager IT skill and moderating influence of COVID-19;Cogent Business & Management;2024-05-30

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