Healthcare marketing: A review of the literature based on citation analysis-Reference-Cited by-同舟云学术

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Healthcare marketing: A review of the literature based on citation analysis

Published:2019-10-02 Issue:4 Volume:36 Page:271-290
ISSN:0735-9683
Container-title:Health Marketing Quarterly
language:en
Short-container-title:Health Marketing Quarterly

Author:

Butt Irfan¹,Iqbal Tariq²,Zohaib Sadia³

Affiliation:

1. Faculty of Business Administration, Lakehead University, Thunder Bay, Canada;

2. Department of Communications and Partnerships, the Royal Mental Health – Care and Research Centre, Ottawa, Canada;

3. Faculty of Business and Economics, University of Winnipeg, Winnipeg, Canada

Publisher

Informa UK Limited

Subject

Marketing,General Health Professions

Link

https://www.tandfonline.com/doi/pdf/10.1080/07359683.2019.1680120

Reference38 articles.

1. Measuring perceived service quality for public hospitals (PubHosQual) in the Indian context

2. Listening to the Voice of the Patients: The Marketing Function, Market Orientation and Performance in Hospitals in Emerging Markets

3. The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time

4. Citation analysis as a literature search method for systematic reviews

Cited by 14 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Primary Healthcare Marketing: A Bibliometric Study and Research Agenda;Health Services Insights;2024-01

2. Making Artificial Intelligence Sustainable for Healthcare 1;Journal of Innovation Economics & Management;2023-12-31

3. Factors influencing consumers’ intention to donate blood: A South African perspective;Health Marketing Quarterly;2023-11-29

4. The importance of health marketing and a research agenda;Health Marketing Quarterly;2023-10-02

5. How artificial intelligence impacts the competitive position of healthcare organizations;Journal of Organizational Change Management;2023-07-31

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