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Health marketing: Toward an integrative perspective

  • Published:2013-01 Issue:1 Volume:66 Page:123-126
  • ISSN:0148-2963
  • Container-title:Journal of Business Research
  • language:en
  • Short-container-title:Journal of Business Research

Author:

Crié Dominique,Chebat Jean-Charles

Publisher

Elsevier BV

Subject

Marketing

Reference19 articles.

1. Getting emotional about health;Agrawal;Journal of Marketing Research,2007

2. Health care: A fertile field for service research;Berry;Journal of Service Research,2007

3. The business of healthcare innovation;Burns,2005

4. The connected patient;Camacho,2010

5. Applying social marketing in health care: Communicating evidence to change consumer behavior;Evans;Medical Decision Making,2008

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