Applying Social Marketing in Health Care: Communicating Evidence to Change Consumer Behavior
Author:
Affiliation:
1. RTI International, 701 13th Street, NW, Suite 750, Washington, DC 20005,
2. RTI International, Washington, DC
Abstract
Publisher
SAGE Publications
Subject
Health Policy
Link
http://journals.sagepub.com/doi/pdf/10.1177/0272989X08318464
Reference54 articles.
1. Social Marketing: An Approach to Planned Social Change
2. Communication and Persuasion
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