Determinants of Cause-related Marketing Participation Intention: The Role of Consumer Knowledge, Cause Scope and Donation Proximity
Author:
Affiliation:
1. Faculty - Amrut Mody School of Management, Ahmedabad University, Ahmedabad, India
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10495142.2021.1970077
Reference65 articles.
1. Interpreting cross-cultural replications of brand extension research
2. Charity affiliation as a determinant of product purchase decisions
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