Investigating the impact of brand vs cause interaction on cause related advertisements-Reference-Cited by-同舟云学术

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Investigating the impact of brand vs cause interaction on cause related advertisements

Published:2023-11 Issue: Volume:75 Page:103524
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Jublee Daniel Inbaraj^ORCID,Kasilingam Dharun,Stephen Gladys

Publisher

Elsevier BV

Subject

Marketing

Reference115 articles.

1. Managing Brand Equity the Free Press;Aaker,1991

2. Managing Brand Equity: Capitalizing on the Value of a Brand Name;Aaker,1991

3. Consumer evaluations of brand extensions;Aaker;J. Market.,1990

4. Dimensions of consumer expertise;Alba;J. Consum. Res.,1987

5. Integration theory and attitude change;Anderson;Psychol. Rev.,1971

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. ‘Hot stuff’: Making food more desirable with animated temperature cues;Food Quality and Preference;2024-11

2. Examining the role of cause-related marketing in influencing the purchase intention of Indian customers in the FMCG sector: the role of attitude and cause involvement;British Food Journal;2023-12-04

3. Enhancing Customer Purchase Intention Using Cause-Related Marketing: A Study of the Indian Pharmaceutical Sector;Journal of Nonprofit & Public Sector Marketing;2023-10-17

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