An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: an attribution theory perspective-Reference-Cited by-同舟云学术

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An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: an attribution theory perspective

Published:2023-08-22 Issue: Volume: Page:1-14
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Pandey Sudhir¹,Thomas Sujo¹,Bhatt Viral²,Patel Ritesh³,Malkar Vinod³

Affiliation:

1. Faculty, Amrut Mody School of Management, Ahmedabad University, Ahmedabad, India

2. Faculty, Sal Institute of Management, Gujarat Technological University, Ahmedabad, India

3. Faculty, Sanjivani College of Engineering, Savitribai Phule Pune University, Ahmedabad, India

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2023.2241158

Reference65 articles.

1. Hints

2. Corporate social responsibility authenticity: Investigating its antecedents and outcomes

3. Neural network approach to predict mobile learning acceptance

4. Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator

5. Multitrait-Multimethod Matrices in Consumer Research

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The role of authenticity in creating shared value: From the perspective of sports firms’ corporate image and customer loyalty;Service Business;2024-06-28

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