Charity affiliation as a determinant of product purchase decisions-Reference-Cited by-同舟云学术

Charity affiliation as a determinant of product purchase decisions

Published:2000-07 Issue:4 Volume:9 Page:255-270
ISSN:1061-0421
Container-title:Journal of Product & Brand Management
language:en
Short-container-title:Jnl of Product & Brand Mgt

Author:

Bennett Roger,Gabriel Helen

Publisher

Emerald

Subject

Management of Technology and Innovation,Marketing

Reference38 articles.

1. Consumer Evaluations of Brand Extensions

2. Country image: consumer evaluation of product category extensions

3. Dimensions of Consumer Expertise

4. Bawden, T. (1998), “Giving charity the edge: origin, Oxfam’s bold new brand reflects the massive growth in the charity retail sector”, Design Week, May 15, p. 8.

5. Charity involvement and customer preference for charity brands

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