Author:
Aaker David A.,Keller Kevin Lane
Reference9 articles.
1. Consumer evaluations of brand extensions;Aaker;Journal of Marketing,1990
2. A schema unification model of brand extensions;Bridges,1990
3. Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior;Feldman;Journal of Applied Psychology,1988
4. The effects of sequential introduction of brand extensions;Keller;Journal of Marketing Research,1992
5. Diluting brand beliefs: When do brand extensions have a negative impact?;Loken;Journal of Marketing,1992
Cited by
49 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献