Service Strategies for Higher Educational Institutions Based on Student Segmentation

Author:

Ghosh Amit K.,Javalgi Rajshekhar,Whipple Thomas W.

Publisher

Informa UK Limited

Subject

Marketing,Education

Reference66 articles.

1. Focus Groups Help to Focus the Marketing Strategy

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3. Berger, J. B. and Malaney, G. D. Assessing the transition of transfer students from community colleges to a university. Annual Conference of the National Association of School Psychologists. March, Seattle, WA. Paper presented at the,

4. Segmenting University Students on the Basis of Their Expectations

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