Segmenting University Students on the Basis of Their Expectations
Author:
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
http://www.tandfonline.com/doi/pdf/10.1300/J050v16n01_02
Reference46 articles.
1. Identifying segments with identical choice behaviors across product categories: An Intercategory Logit Mixture model
2. Customer Satisfaction Cues To Support Market Segmentation and Explain Switching Behavior
3. A taxonomy of differences between consumers for market segmentation
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