1. Strategic market management;Aaker,1995
2. Understanding attitudes and predicting social behavior;Ajzen,1980
3. Customer or lifetime values—credible or utterly incredible?;Ambler;Journal of Targeting, Measurement and Analysis for Marketing,2002
4. Manage marketing by the customer equity test;Blattberg;Harvard Business Review,1996
5. Growing segmentation trees for strategic advantage;Bock;Business Horizons,2002