Evolutionary multi-objective customer segmentation approach based on descriptive and predictive behaviour of customers: application to the banking sector
Author:
Affiliation:
1. College of Business, University of Jeddah, Jeddah, Saudi Arabia
2. LARODEC laboratory, ISG Tunis, University of tunis, Tunis, Tunisia
3. Teamwill consulting Group, Paris, France
Funder
University of Jeddah
Publisher
Informa UK Limited
Subject
Artificial Intelligence,Theoretical Computer Science,Software
Link
https://www.tandfonline.com/doi/pdf/10.1080/0952813X.2022.2078886
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1. OPTICS
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3. Marketing by objectives: Using segmentation based on purchase timing to enhance customer equity
4. Modeling Purchasing Behavior with Sudden “Death”: A Flexible Customer Lifetime Model
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