Bayesian neural network learning for repeat purchase modelling in direct marketing-Reference-Cited by-同舟云学术

Bayesian neural network learning for repeat purchase modelling in direct marketing

Published:2002-04 Issue:1 Volume:138 Page:191-211
ISSN:0377-2217
Container-title:European Journal of Operational Research
language:en
Short-container-title:European Journal of Operational Research

Author:

Baesens Bart,Viaene Stijn,Van den Poel Dirk,Vanthienen Jan,Dedene Guido

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Modelling and Simulation,General Computer Science,Industrial and Manufacturing Engineering

Reference71 articles.

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4. Neural Networks for Pattern Recognition;Bishop,1995

5. Mailing decisions in the catalog sales industry;Bitran;Management Science,1996

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