How can Artificial Intelligence (AI) be used to manage Customer Lifetime Value (CLV)—A systematic literature review
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Published:2024-11
Issue:2
Volume:4
Page:100279
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ISSN:2667-0968
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Container-title:International Journal of Information Management Data Insights
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language:en
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Short-container-title:International Journal of Information Management Data Insights
Author:
Firmansyah Edo Belva,
Machado Marcos R.ORCID,
Moreira João Luiz Rebelo