Knowing Your Customers Using Customer Segmentation-Reference-Cited by-同舟云学术

Knowing Your Customers Using Customer Segmentation

Published:2022-09-09 Issue: Volume: Page:437-451
ISSN:2367-4512
Container-title:Computational Methods and Data Engineering
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Author:

Das Parichay,Singh Vijendra

Publisher

Springer Nature Singapore

Link

https://link.springer.com/content/pdf/10.1007/978-981-19-3015-7_32

Reference41 articles.

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3. Dogan O, Ayçin E, Bulut Z (2018) Customer segmentation by using RFM model and clustering methods: a case study in retail industry. Int J Contemp Econ Adm Sci 8(1):1–19

4. Srivastava R (2016) Identification of customer clusters using rfm model: a case of diverse purchaser classification. Int J Bus Anal Intell 4(2):45–50

5. Ernawati E, Baharin SSK, Kasmin F (2021) A review of data mining methods in RFM-based customer segmentation. J Phys Conf Ser 1869(1):012085). IOP Publishing

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