The journey towards finding your favourite university. A segmentation study based on selection criteria
Author:
Affiliation:
1. Department of Marketing, Universitiy of Castilla-La Mancha, Ciudad Real, Spain
2. Department of Marketing, Universitiy of Castilla-La Mancha, Talavera de la Reina, Spain
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2022.2058146
Reference98 articles.
1. Walking in your footsteps: Sibling spillovers in higher education choices
2. Student needs and motives when attending a university: exploring the Syrian case
3. A market segmentation approach for higher education based on rational and emotional factors
4. Academic choices and motivation: Diverse groups in Israel
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