Influencer marketing in the promotion of tourist destinations: mega, macro and micro-influencers
Author:
Affiliation:
1. Department of Business Management and Economic History, University of La Laguna, La Laguna (Tenerife), Spain
2. Escuela Universitaria de Turismo Iriarte, University of La Laguna, La Laguna (Tenerife), Spain
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/13683500.2023.2214354
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1. The Social Influence of Brand Community: Evidence from European Car Clubs
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5. Is Beauty Best? Highly versus Normally Attractive Models in Advertising
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