The Celebrity Influencer: Delineating the Effect of Tourism-Oriented Short Video Marketing on International Tourist Conation
Author:
Affiliation:
1. TREES Research Unit, North-West University, Potchefstroom, South Africa
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2024.2377741
Reference79 articles.
1. Exploring National Tourism Organizations’ (NTOs) use of YouTube to communicate information on destination safety and security;Amir A. F.;International Journal of Academic Research in Business and Social Sciences,,2018
2. Market segments of push and pull motivations: a canonical correlation approach
3. Social media engagement for global influencers
4. Motivating or manipulating: the influence of health-protective behaviour and media engagement on post-COVID-19 travel
5. Drivers of e-Tourism
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