Author:
Baloglu Seyhmus,Uysal Muzaffer
Abstract
Evaluates a technique which allows the simultaneous examination of push and pull motivations. The relationship between these two motivations for overseas pleasure travel has been studied for a German sample of 1,212 respondents. Argues that the information generated from this analysis could provide significant insight and marketing advantage when segmenting travellers, designing promotional programmes and packages, and in making decisions about destination product development.
Subject
Tourism, Leisure and Hospitality Management
Cited by
312 articles.
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