Social media engagement for global influencers
Author:
Affiliation:
1. Argyros School of Business and Economics, Chapman University, Orange, CA, USA
2. Martin V. Smith School of Business and Economics, CSU Channel Islands, Camarillo, CA, USA
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2021.1895403
Reference94 articles.
1. Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence
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4. Authenticity under threat: When social media influencers need to go beyond self-presentation
5. Effect of Individualism on Online User Ratings: Theory and Evidence
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