Fostering YouTube followers’ stickiness through social contagion: The role of digital influencer' characteristics and followers’ compensation psychology

Author:

Chen Chien-Wen,Nguyen Duong Thuy Trang,Chih MingchangORCID,Chen Pei-Ying

Funder

National Science and Technology Council

Publisher

Elsevier BV

Reference103 articles.

1. 2023 Taiwan influencer list: Revealing the top 10 influencers and unveiling their four Income sources;Adtech,2023

2. Depressive mood and compulsive social media usage: The mediating roles of contingent self-esteem and social interaction fears;Ali;Information Technology & People,2023

3. The growing amplification of social media: Measuring temporal and social contagion dynamics for over 150 languages on Twitter for 2009–2020;Alshaabi;EPJ Data Science,2021

4. Modeling view count dynamics for YouTube videos: A multimodal perspective;Anand;Kybernetes,2022

5. “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy;Aw;Journal of Business Research,2021

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