Is Beauty Best? Highly versus Normally Attractive Models in Advertising
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference38 articles.
1. The Impact of Physically Attractive Models on Advertising Evaluations
2. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
3. You look “mahvelous”: The pursuit of beauty and the marketing concept
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