Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer-Reference-Cited by-同舟云学术

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Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer

Published:2021-07 Issue: Volume:61 Page:102585
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Belanche Daniel,Casaló Luis V.,Flavián Marta,Ibáñez-Sánchez Sergio

Funder

Gobierno de Aragón

Ministerio de Ciencia, Innovación y Universidades

European Social Fund

University of Zaragoza

Publisher

Elsevier BV

Subject

Marketing

Reference90 articles.

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2. The theory of planned behavior;Ajzen;Organ. Behav. Hum. Decis. Process.,1991

3. The social influence of brand community: evidence from European car clubs;Algesheimer;J. Market.,2005

4. The effects of the visual presentation of an Influencer's Extroversion on perceived credibility and purchase intentions—moderated by personality matching with the audience;Argyris;J. Retailing Consum. Serv.,2021

5. Measuring social media influencer index-insights from facebook;Arora;Twitter and Instagram. J. Retailing Consum. Serv.,2019

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