The effects of the visual presentation of an Influencer's Extroversion on perceived credibility and purchase intentions—moderated by personality matching with the audience-Reference-Cited by-同舟云学术

The effects of the visual presentation of an Influencer's Extroversion on perceived credibility and purchase intentions—moderated by personality matching with the audience

Published:2021-03 Issue: Volume:59 Page:102347
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Argyris Young Anna,Muqaddam Aziz,Miller Steven

Funder

Lyman Briggs College, Michigan State University

Publisher

Elsevier BV

Subject

Marketing

Reference121 articles.

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