Being Accepted or Ostracized: How Social Experience Influences Consumer Responses to Advertisements with Different Regulatory Focus
Author:
Affiliation:
1. University of South Carolina, Columbia, South Carolina, USA
2. Emerson College, Boston, Massachusetts, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1743217
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