Author:
Aaker Jennifer L.,Lee Angela Y.
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Reference48 articles.
1. Aaker, Jennifer (1999), “The Malleable Self: The Role of Self-Expression in Persuasion,” Journal of Marketing Research, 36 (February), 45–57.
2. ——— (2000), “Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes,” Journal of Consumer Research, 26 (March), 340–357.
3. ——— and Patti Williams (1998), “Empathy versus Pride: The Influence of Emotional Appeals across Cultures,” Journal of Consumer Research, 25 (December), 241–261.
4. Anand, Punam and Brian Sternthal (1992), “The Effects of Program Involvement and Ease of Message Counterarguing on Advertising Persuasiveness,” Journal of Consumer Psychology 1 (August), 225–238.
5. Arnould, Eric J. (1989), “Toward a Broadened Theory of Preference Formation and the Diffusion of Innovations: Cases from Zinder Province, Niger Republic,” Journal of Consumer Research 16 (September), 239–267.
Cited by
884 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献