Testing consumers' motivation and linguistic ability as moderators of advertising readability-Reference-Cited by-同舟云学术

Testing consumers' motivation and linguistic ability as moderators of advertising readability

Published:2003-06-06 Issue:7 Volume:20 Page:599-624
ISSN:0742-6046
Container-title:Psychology and Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Chebat Jean-Charles,Gelinas-Chebat Claire,Hombourger Sabrina,Woodside Arch G.

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference63 articles.

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2. Ease of Message Processing as a Moderator of Repetition Effects in Advertising

3. (1971). Aesthetics and psychobiology. New York: Appleton-Century-Crofts.

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