Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective
Author:
Affiliation:
1. University of South Carolina, Columbia, South Carolina, USA
2. Emerson College, Boston, Massachusetts, USA
Funder
American Academy of Advertising
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2024.2309929
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3. Consumer Responses to AI-Generated Charitable Giving Ads
4. From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape
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