Consumer Responses to AI-Generated Charitable Giving Ads
Author:
Affiliation:
1. University of Queensland, St. Lucia, Queensland, Australia
2. Universiti Teknologi Brunei, Bandar Seri Begawan, Brunei Darussalam
3. Jyväskylä University, Jyväskylä, Finland
Funder
Jyväskylä University School of Business and Economics
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2023.2183285
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