The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice-Reference-Cited by-同舟云学术

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The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice

Published:2023-11-20 Issue: Volume: Page:1-32
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Banerjee Somak¹,Dutta Sujay²,Biswas Abhijit²,Kwak Hyokjin³

Affiliation:

1. College of Business and Economics, California State University, Los Angeles, California, USA

2. Mike Ilitch School of Business, Wayne State University, Detroit, Michigan, USA

3. Indian Institute of Management Ahmedabad B14 New Faculty Block Main Campus, Ahmedabad, Gujarat, India

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2023.2282868

Reference72 articles.

1. Dimensions of Consumer Expertise

2. Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions

3. Debunking fake ad claims: the moderating role of gender

4. Deceptive Advertising: A Practical Approach to Measurement

5. BBC. 2012. Airlines include debit card charges in headline price. https://www.bbc.com/news/business-18718556 (accessed May 4 2023).

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How Disinformation Affects Sales: Examining the Advertising Campaign of a Socially Responsible Brand;Journal of Business Research;2024-09

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